Improving Conversions with Emotional Triggers and Good Closer

This article is dedicated to helping you create high converting salesletters. It has everything from benefits, scarcity factors to emotional triggers.

Stating the benefits of your products over others is vital in convincing your customers why they should choose your product over others. It also tells them how your product can help them solve their existing problems or fill in any gaps they might have.

Scarcity is an important psychological skill for convincing people to take action. Human beings have the tendency to procrastinate and if you don’t give them a compelling reason to take action, they won’t.

People buy thinks out of emotion, not logic. If you want your customers to heed your commands, you’ll have to learn to tap into their emotions using words of phrases known as emotional triggers.

Improving Conversions: Examples

  • Never released
  • Newly released
  • Brand new launch
  • On the house
  • Zero cost
  • Free of charge
  • $0.00
  • All yours to keep
  • A gift for you for signing up
  • As a bonus incentive, you get ________ just for _______
  • This is valued at ______ but you’ll get it for FREE
  • This would have easily sold for ______ but for a limited time only, it’s yours FREE
  • Bonus
  • Giving away
  • I’m also throwing in
  • If you act now, you will also get
  • At no extra cost
  • No additional charge
  • Here are your bonuses
  • I’ll reward you with ______ for taking action now
  • You’ll also get
  • I’m saving the best for last
  • Half price
  • Wholesale price
  • Lock your spot at $90 off
  • For the next 48 hours, you can get 90% off
  • Secure your copy now for _____
  • Act now while it’s at its lowest price
  • Rebate
  • Only through this link
  • Huge savings when we cut our prices
  • Blowout sale
  • Why pay more>
  • More for less
  • Can help you explode your income
  • Boost your profits
  • Skyrocket your sales
  • Double your income
  • Become an ATM machine
  • Step-by-step formula
  • Get paid to _________
  • Make money on autopilot
  • Laugh your way to the bank
  • Financial freedom
  • Become a printing press
  • Affordable
  • Low cost
  • Dirt cheap
  • More value for money
  • Save more
  • Maximum value at minimum cost
  • Get all for the price of one
  • Everything for one low price
  • Eliminate unnecessary costs
  • Save time on
  • Help you leverage
  • Save money, time and effort
  • Let us do the work so you don’t have to
  • Fire your boss
  • Go for a free vacation
  • Pay your bills in time
  • Buy without looking at the price tag
  • Keep the debt collectors away
  • Tax free income
  • Write your own cheques
  • Work anytime, anywhere you wish
  • Lightning speed
  • In a blink of an eye
  • Overnight
  • Now
  • Instantly
  • From this moment on
  • Starting today
  • Simple
  • Easy
  • Your grandparents can do it
  • Don’t have to be a rocket scientist
  • Straight forward
  • User friendly
  • Quick and easy
  • Convenient
  • Level the playing filed
  • Push the button
  • In an instant
  • Even if you’re a newbie
  • No technical skills required
  • In a few easy steps
  • No brainer
  • Takes no effort
  • So darn simple
  • Time tested
  • Proven
  • Timeless
  • Classic
  • Certified
  • Safe to use
  • Durable
  • Solid
  • Robust
  • Premium
  • Unrivalled
  • Only the best
  • Renowned
  • Highly celebrated
  • Elite
  • Legendary
  • Amazing
  • Unbelievable
  • Superb
  • Top ranking
  • Incredible
  • Ultra-class
  • Marketable Words: Scarcity Factor
  • Before its gone forever
  • Seats will be sold out anytime soon
  • Only limited copies available
  • Rare copies
  • Flying off the shelf
  • Selling out fast
  • This happens once in a lifetime!
  • When the counter reaches 0, this page will be gone forever
  • Your competitors will be reading this too
  • Secure your copy before time runs out
  • After that, this offer will be removed forever
  • For the next 72 hours only
  • This offer ends in 72 hours
  • For a limited time only
  • 90(stroked out) 76copies left
  • Get it now before its too late
  • It won’t be up for long
  • Selling fast
  • It’s now or never
  • Time waits for no man
  • Time is a factor
  • This won’t last forever
  • Don’t wait anymore
  • I don’t know if I can put this up much longer
  • Running out of time
  • This is scarce
  • Once in a blue moon
  • Never gonna happen again
  • Hard to come by
  • You’ll never see it again


Every beginning has an end. You’ve worked hard creating solid products, generating traffic and building your list. You’ve recruited JVs and partners and let hundreds of people to your sales page…

You have successfully pitched the benefits of your products and shown how it can solve the problems of your followers. Now all that is left is the final and most important component of any sales page or piece of online content is the closer or call to action.

A good closer or call to action will be able to help you seal the deal with your customers and create a life-long bond with them.

In this section of the article, you will be able to tap into a myriad of examples of powerful closers that will greatly improve the conversions of your sales pages.

The Closers

We all know how crazy the markets have been in 2010 and this __ not only rode out the storm, but it also TRIPLED the deposit along the way!

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If you join my Penny Stock newsletter via credit card I will allow you to use my system and trade my selected penny stocks each week, for up to 8 weeks. If you haven’t made a profit within that 8 weeks, I will refund 100% of your membership fee. Period.

How many ‘Penny Stock Exports’ will make that kind of Guarantee for their service? None. I am willing to make a statement like that, and more than willing to back it up

With my 8 Week Guarantee there is absolutely nothing to lose. If for some reason I’m wrong about this, you’ve risked absolutely nothing. But If I’m right, you risk everything by not taking action today.

With a 8 week, 100% money-back guarantee, I have completely taken the risk out of the equation. Now you just have to act. I hope to see you on the other side.

Ask yourself what’s the downside?

There isn’t any; you have zero risk! Think about it: could we possibly offer this type of guarantee if our system doesn’t work?

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If you leave this page I guarantee someone else will take your spot … forcing you to work at your dead end job for not enough money for the rest of your life.

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Imagine what a 13,000% annual return rate can do: 500 turns into 65,000, 1,000 turns into 130,000 and 5,000 turns into 650,000 while taking out your profits on each trade!

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You see, people all over the world are making an absolute FORTUNE using this system… isn’t it time you did, too?

I’ve shared with you my personal story… shown you a video on how easy it is to start… and included testimonials from people who are making money with this system right now, even as you read this… and I’ve even offered this system to you 100% RISK-FREE FOR TWO FULL MONTHS.

The only thing left to do is click on the order button and start building your future – today.

Make a choice.. either keep doing what you are doing and buy all the rehashed garbage out there that gets you nowhere but broke and confused or make the choice to win with a proven system with real proof, and real results. Change starts right here from making a decision just like this one LINK

All I ask is that you take action FAST.

Why? Because this is a strictly limited offer.

I’ve taken great care to keep this under wraps… Nobody else has a system that works anything like this one…There’s simply nothing else out there that operates in the same way. Click here to know more

Now you have to ask yourself how badly you really want that in your life. The “Add to Cart” button is below.

Click it now before someone else takes your spot and this offer shuts down for good.

Thanks for your time, and we’ll see you on the inside with instant access to Massive Passive profits where we’re going to fire up your software in about 30 clicks.

You need to act now, though… before the fast-action bonuses disappear or I get too many emails from my JV partners complaining about my lazy job at pricing this thing and they pressure me into hiking it up.

Imagine having the power of this software in your hands against all odds??

And we’ll even walk you through the whole process of sniper targeting them so in the end, all you do is collect your cash. Don’t wait any longer!

And don’t forget … you’ll also get access to the Fash Cash Generator software too. I’m adding that FREE to the package but ONLY if you take action today. TAKE ACTION NOW!!

If you delay any further, your chances of securing BOTH softwares, will be ZERO!!

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Seriously, only 2 cents per site, and these are real money-makers, professionally designed, and many even have a video sales person!

Act now before this deal is gone for good!

I want you to have complete confidence and peace of mind in doing business with my company.

Here is my 100% Risk-Free, Money-Back Guarantee: You have a full 56 days to use my Amazing Cover Letter Creator risk free. If for some strange reason you feel it does not deliver on everything you want and expect, or you are not thrilled with your purchase in every possible way, I want to know about it. Simply write an email stating you’d like your money back. I’ll issue you a refund right on the spot.

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Now that I’ve shown you this no-risk way to increase the response of every marketing piece you use in your business… And pull more profit with all your marketing… the next move is up to YOU.

Seriously, if you’ve read this far, you know that you have a strong interest in making your copy produce the kind of response and results you really deserve. All that’s left is to take the action to do it.

If you want to…

• Stop gambling on how well your business will do…

• Turn ordinary response into record-breaking profits

• Take control of how much more profitable and pleasurable your business can

really be (and stop pulling your hair out from frustratingly low sales)… …

Then, you owe it to yourself to take full advantage of this very limited, risk-free offer right now before it’s too late, as I will be removing some of the bonuses and increasing my membership fees very soon.

(I recently did, and memberships are still skyrocketing!)

So do yourself and your business a favour. Join today, won’t you? Major credit cards and e-checking are accepted. I also accept PayPal. Don’t delay any further. Every moment that passes by may be another lost sale.

So, what are you waiting for? You’re only SECONDS away! Once your order is processed through our secure server, you’ll be able to immediately download and access ‘_____’!

Please take action today. _____ is only going to be offered at this low introductory price for a limited time period. And, the only way I can guarantee you the _____ free bonuses is if you order before _____.

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Will you take advantage of this once-in-a-lifetime killer opportunity now and receive _____ plus all the bonuses for only $_____, or will you test my word, wait it out and suddenly find yourself completely out of luck when I raise it to $_____? I will let you decide, but I would highly encourage you to order right now and save yourself the agony of defeat.

So you see, I’ve given you every conceivable reason to make _____ generate all the money you want online without any risk on your part. Unleash the Internet’s most powerful secret weapon now, and you’ll be thanking me for years to come.

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Imagine, for a moment, that it’s a year from today. How well is your _____ doing? Remember – if you continue to _____ the same way, you’re going to get the same results. A year will pass by in a flash. I think your choice is clear.

Within _____ _____ of ordering the _____, you will receive instant access to a password-protected site so you can _____. Take the _____ for a test drive, and I guarantee that you’ll start laughing all the way to the bank.

Join the XXX TODAY!

Here’s how:

To test-drive the XXX is easy. Simply fill out the Free Test-Drive Certificate below and hit the submit button. Once you do, you’ll receive an emailed receipt of your order. And the XXX package will be rushed to your home by Priority-First-Class mail. This is a 100% safe and secure website to reply to and your information will never be sold, shared or traded with anyone. We respect your privacy. Here’s the Free Test-Drive Certificate:

Remember, your purchase is 100% guaranteed. If you don’t like what you see or if you don’t feel my package will help you _____, then I want you to request a refund.

I have one more thing to tell you… I will be promoting this site very hard, so keep in mind that in a few hours your competitor might be reading this exact same page – and there is a very good chance that he will take action and try to leave *you* in the dust… and to top things off, he will be getting _____ that should have belonged to you in the first place.

By now, you may be wondering how much your investment towards a head-turning, healthy slim body will be. Let me put it this way:

When I did private consulting, my clients paid me $500 an hour to learn these

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I’m not going to use a script to tell you that this offer is going to expire at midnight on _____, – that isn’t how I do business. But this is a limited time offer that I can only hold for a few _____, so please order now to avoid disappointment.

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